Learning Outcomes

1. Participants will develop an awareness of Roger Martin’s insights on strategy.
2. Participants will be able to distinguish between strategy vs. planning.
3. Participants will be able to apply a critical practice to their strategic planning efforts.
4. Participants will deduce how to avoid the pitfalls of strategic planning

Key Topics

1. What is strategy and how does it differ from planning?
2. What makes strategy difficult for academic libraries?
3. What practical steps can libraries take to ensure their planning truly complements the parent institution’s plan and enhances their strategic choices? Or, if their institution doesn’t have a strategic plan, how can they reasonably scale a plan?
4. Which of Martin’s five pitfalls of planning do panelists' strategic planning efforts most often exemplify? (5 pitfalls: Inconsequential, fragmented, Internally focused, control obsessed, extrapolative)
5. How do we translate for-profit frameworks to social sector/public good organizations/institutions?

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