Elaina Norlin is the Professional Development Coordinator for the Association of Southeastern Research Libraries. She is an accomplished teacher, technology and leadership development trainer, and writer with extensive leadership experience and a flair for public relations, organizational development, marketing and persuasion and communications. Author of three books, she has delivered over 150 workshops, training sessions, presentations, and institutes both nationally and internationally on marketing, web usability design, facilitation, strategic influence, and conflict management. Self-motivated and results oriented, she is well known for her ability to juggle many projects at once.